Microsoft unveiled its new logo

Microsoft unveiled its new logo

The software giant from Redmond district, the most popular software developer, Microsoft has once again changed its logo. For writing the name of the brand is now used font Segoe, designed for OS Windows Phone and player Zune design studio Pentagram. Four squares, familiar to us from the screen saver Windows, familiar fluttering in the wind, now that “laundered and re-straightened iron.” Now, a new graphic emblazoned on the main company logo symbolizes the stack staples.

Microsoft unveiled its new logo

The representation of the new corporate logo Microsoft said in a blog, where it was also announced that the re-branding is the most appropriate time. After all, at the beginning of autumn 2012, and an update is scheduled for a series of Office and Windows. In addition to new products, the logo will be used on the official website of Microsoft, in the interior of shops, on the covers of printed materials and other means of marketing communication.

By the way, Microsoft has changed its logo four times. Below are all second-hand since 1975 version.

Microsoft unveiled its new logo

1975-1979 he kind of attempt at writing young designers disco era and hippie. Style completely designed in the spirit of its time.

Microsoft unveiled its new logo

1980-1981, in the “Microsoft” move to the idea of saving space, so decided to transfer the title to one line.

Microsoft unveiled its new logo

1982-1986 he Styled by fast food letter “O” logo, nickname given Blibbet – a popular snack food in the United States.

Microsoft unveiled its new logo

1987-2012 years the most famous and recognizable logo, which existed until recently and has become a symbol, trademark and trademark of the company.

The very idea of a graphic element in a square is not new. Her company used to design its first OS ’95. Then gradually evolved into “flying the flag”. Only 2012 Microsoft went back to the roots, resulting in a more complex figure and outlined a pragmatic view. That once again shows – “all things new is well forgotten old”)

As for the price of rebranding, while it is the information is not disclosed. About the amount spent is anyone’s guess, given the scale of the changes in kooporatsii.

Speak Your Mind

*


*